As an author or publisher, choosing the right font for your book is crucial to its success.

It’s not just about making it visually appealing, but also about ensuring that readers can easily read and understand the text.

When it comes to self-publishing on Amazon KDP, selecting the appropriate font is even more critical as it affects the overall look and feel of your book, and can give you that much-needed edge in what is becoming an increasingly busy, crowded market.

If you are wondering what font to use for your Amazon KDP book, then you are in the right place.

Read on to learn more about the best font options available for Amazon KDP, how to make the perfect choice, and the difference that this can make to your success.

What Is Amazon KDP?

Amazon KDP (Kindle Direct Publishing) is an online platform that allows authors and publishers to self-publish their books in digital and print formats.

It’s a popular choice for independent writers who want to take control of their publishing journey and reach a wider audience.

With Amazon KDP, you can easily upload your manuscript, design your cover, set your price, and make your book available for sale on Amazon.

Why Is Choosing The Right Font Important?

Choosing the right font is essential for your book’s readability and overall aesthetic appeal. A font that is difficult to read or too small can turn readers off and make them lose interest in your book. 

On the other hand, a well-chosen font can enhance the reading experience, making it easier and more enjoyable for readers to engage with your content and stay invested in your story.

It may seem strange, but the font you choose can also help convey the tone and mood of your book, whether it’s serious and somber or light-hearted and whimsical.

Best Font Options for Amazon KDP

So, just which are the best font options for Amazon KDP? We took a closer look at some of the most popular selections.

1. Times New Roman 

This is a classic serif font that has been used in print for decades. It’s a safe choice for many authors as it’s easy to read and gives a traditional, professional look to your book.

However, some readers may find it a bit outdated, and this means that it is best suited for non-fiction books or academic works.

2. Garamond

Garamond is another serif font that offers a more elegant and modern look than Times New Roman. It’s great for fiction books and gives a sophisticated, classic feel to your text.

However, it can be more difficult to read at smaller sizes, so it may not be the best choice for those who prefer a larger font size.

3. Arial

Arial is a popular font that is clean, modern, and easy to read, making it a popular choice for digital formats. It’s great for books with lots of dialogue or action, as it doesn’t distract from the text.

However, some readers may find it too generic or plain, meaning it is well suited to non-fiction books or those that require a more straightforward, no-nonsense approach.

4. Verdana

Verdana is another sans-serif font that is ideal for digital formats. It’s very easy to read, even at smaller sizes, and has a modern and clean look.

It’s great for books with lots of text, as it makes reading less strenuous on the eyes.

However, it may not be the best choice for books that require a more traditional or classic feel, so is best suited for modern fiction or non-fiction books.

5. Georgia

Georgia is a serif font that offers a more modern and unique look than Times New Roman. It’s great for books that require a touch of elegance and sophistication, such as historical fiction or memoirs.

However, it may not be the best choice for books with lots of dialogue or action scenes, as it can be more difficult to read at smaller sizes.

6. Calibri

Calibri is a sans-serif font that was designed specifically for digital use. It’s modern, clean, and easy to read, making it a great option for books in any genre.

It’s particularly well-suited for books with a lot of text or technical information, as it is very legible at smaller text sizes. 

However, some readers may find it too plain or generic, so it may not be the best choice for books that require a more unique or distinctive look.

It’s a modern and clean font that is easy to read on screens, making it a great choice for e-books.

7. Serif

Serif is a modern and stylish font that’s perfect for titles, headings, and chapter numbers.

It has a classic look that can give your book an upscale feel and works well for both print and digital formats, as it can be easily read at any size.

However, as a decorative font, it may not be the best choice for long blocks of text, as it can be more difficult to read than other options.

What's The Best Font For Amazon KDP? (1)

How To Choose The Right Font For Your Book

When choosing the right font for your Amazon KDP book, there are several factors to consider:


 Consider the genre of your book and choose a font that fits with its tone and style.

For example, a classic font like Times New Roman may be ideal for a historical fiction novel, while a modern sans-serif font like Calibri may work better for a self-help or business book.

This may seem irrelevant, but evidence suggests that choosing the right font for the right genre can help attract and retain readers.


The font you choose should be easy to read, especially on digital platforms where readers may be using various devices with different screen sizes.

Avoid overly decorative or complex fonts that can make reading a chore.


 Consider the size of your font, as well as line spacing and margins. These factors can affect how comfortable it is for readers to read your book, especially on smaller screens.

A font that is too small or too large can be off-putting and make the reading experience less enjoyable.


Be consistent with your font choice throughout your book, including headers, footers, and chapter headings. This will give your book a professional look and help maintain reader engagement.


It’s crucial to choose a font that is easy to read and doesn’t strain the eyes of your readers. Avoid using overly decorative or ornate fonts that may be difficult to decipher.

Screen VS Print

Consider whether your book will primarily be read in digital or print format. Fonts that work well on screens may not look as good in print, and vice versa.

Personal Preference

Ultimately, the font you choose should reflect your personal style and preferences as an author. Choose one that you feel comfortable with and that fits the overall aesthetic of your book.

Final Thoughts

Choosing the right font for your Amazon KDP book can have a significant impact on its readability and overall appeal.

Consider factors such as genre, legibility, size, consistency, readability, screen vs print, and personal preference when making your selection.

With the right font choice, you’ll be able to enhance the reading experience for your audience and create a book that stands out in the crowded marketplace.

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