by Publishing Performance | Dec 1, 2022 | PPC
You are likely already aware at this point how useful PPC (pay per click) can be as a marketing tool. In fact, it’s been suggested that it’s one of the top three generators of conversions that you can use. However, if you’re new to pay per click, or you’ve never used...
by Publishing Performance | Nov 27, 2022 | PPC
When was the last time you stopped and considered the advert you just saw online? Do you know where it comes from or how it goes there? If you aren’t a marketing professional, you probably aren’t aware that online advertising is a vital part of any successful...
by Publishing Performance | Nov 5, 2022 | PPC
For anybody who uses PPC, they will likely have the same problem when it comes to numbers. They will weigh up in their mind the benefits of having plenty of varied data, and having so many figures that they do not know what to do with them. Google Analytics can...
by Publishing Performance | Oct 9, 2022 | PPC
In the publishing world, there are many terms related to the marketing side of things that can be a little hard to understand as an author or publisher. However, they are still crucial to know about so that you know how to construct and direct an effective marketing...
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