Selling your products on Amazon is no easy task, because there’s an awful lot of competition you’re facing from other sellers. With so many products available on Amazon, it can often be difficult for yours to appear in user’s searches, since there’s so many other listings to be lost under.
As a result, using the right keywords can make such an important difference, increasing the discoverability of your Amazon product and ideally improving its sales.
If you’re aware of SEO (Search Engine Optimization), you’ll know how important it is to use all of the highest-ranking, optimized words when you post online, so that your content appears higher and higher on search engines.
Using keywords with Amazon works the same – you need to use optimized words in your product’s features, titles, and descriptions.
However, you also need to make use of a feature that not every Amazon seller will be aware of: hidden keywords.
How do you add hidden keywords to your Amazon listings? And how do hidden keywords work?
We’ve got the answers! In our handy guide below, we’re going to explain how to add hidden keywords to your Amazon listing, making it appear in more searches. On top of that, we’ll explain what hidden keywords are and how they work. Read on!
How Do You Add Hidden Keywords To Your Amazon Listing?
To begin with, let’s look at the exact process of how you can add hidden keywords to your Amazon product listings, before we then explain how to use the hidden keywords.
Adding the hidden keywords themselves shouldn’t take long, once you know what they are, but it’s worth keeping in mind that it will take more time depending on how many product listings you’ve got.
If you’ve got a wide range of product listings on Amazon, then you’re going to have to add hidden keywords specific to each individual listing. As you can guess, this will take a lot of time, and there’s unfortunately no way around that.
With that being said, the benefit that it will have on your selling potential, allowing your listings to appear in more searches and ideally increase their sales, makes the large amount of time more than worth it. Better yet, you’ll know to add the hidden keywords with every
future product as you’re listing them, rather than retroactively doing it like these first ones.
Step One: Finding The Inventory
To begin with, you’ll need to log in to Amazon’s “Seller Center”. Use the details you normally use. Once you’re logged in, find the “Inventory” tab and click on it.
Step Two: Finding The Hidden Keywords Section
After that, look to the right of the screen for a button that says “Edit”. Select that, which will then lead to you seeing a tab that says “Offer”.
Find the option that is labeled “Keywords” and open it – from there, you will be able to add your hidden keywords.
But how do you choose what are hidden keywords and how should you be using them? Read on!
What Are Hidden Keywords On Amazon?
Hidden keywords on Amazon are going to be any essential words linked to your product that haven’t already been used in its listing title or description.
They could be synonyms for what your product is, or general keywords describing it, just as long as they haven’t already been included in the listing text that’s already visible to customers. In other words, they really are “hidden” keywords!
Also known as “backend keywords”, you’ll be able to enter them in the text fields that Amazon lets you write, with 250 characters allowed in each.
How Do You Decide Hidden Keywords For Your Amazon Listing?
It’s not always going to be simple when deciding what hidden keywords you should use for your Amazon listing, and it’s important to know what to do.
Let’s use an example to show what should and shouldn’t be included as a hidden keyword. If you’ve got an Amazon listing of a video game console, your title and description will include certain words.
For example, the name and brand of the games console, what version it might be, its color, its size of storage, and so on.
These are the essential things that somebody is going to be looking for when they’re trying to buy that games console, and so the information needs to be apparent in the listing.
This means that the hidden keywords are going to be things related to the product that don’t come under those specific terms used in the listing’s title and description.
In other words, try to imagine you’re somebody searching for your vague product, but they don’t know the specifics of it. What would they type into the search box?
They’d probably search for something like “modern games console large storage under $300”.
This is a general description of the product, and as a result Amazon should be able to direct them to your listing more accurately.
Adding Hidden Keywords To Your Amazon Listing
Once you’ve decided upon the hidden keywords that you want to add to your Amazon listing, you’ll need to make sure that you’re following the rules and doing it correctly.
For example, you have to enter each keyword with only a space between each of them – you can’t put commas or other dividing punctuation to separate them.
On top of that, you’re not allowed to include any misleading or false information in the keywords, nor are you allowed to swear.
You will also want to make sure that you’re constantly monitoring how the listings perform and updating the hidden keywords for each listing.
The internet and people’s search habits are constantly changing, and you will need to frequently change the hidden keywords in order to keep up to date with the current search trends for your products.
Hidden keywords are very important in helping your Amazon listings appear to customers more – add them with our guide’s help.