Navigating Advertising Tools Tables

Advertising Tools Hierarchy #

Navigating Tables #

Dates #

You can change dates in the top right-hand corner of any of the Advertising Tools tabs

Filters #

Learn about filters here: Creating and Saving Filters

Downloading Reports #

You can export reports from any tab by clicking the Export button in the top right-hand corner.

Learn more about downloading reports here: Downloading Reports

Graphs #

You can view the graph of any campaign

Click any of the metrics at the bottom of the graph to switch them on and off.

Campaigns #

At the top level of the hierarchy, campaigns allow advertisers to organize their advertising efforts based on specific goals or products.

The Campaigns table allows you to view all campaigns within your Amazon Advertising account and analyse results at a campaign level.

You can click through to view the ad groups within each campaign by clicking the blue text in the Name Column.

Editing Campaign Daily Budget #

From the campaigns table, you can adjust your daily budget at a campaign level by clicking the pencil in the budget column and clicking Save.

Campaign Placement #

Shows where the campaigns will be visible on Amazon

Ad Groups #

Each campaign can have multiple ad groups, each targeting a specific set of keywords or product groups. Ad groups are used to group similar products or keywords together within a campaign.

The Ad Groups table allows you to view results by ad group.

From the ad groups table, you can edit your Target ACoS by clicking the pencil button in the Target ACoS Column, entering your new value, and clicking Save.

You can click through to the keywords or product targets with in an Ad Group by clicking the blue text in the Ad Group column.

Product Ads #

Each ad group can have multiple ads, which are the actual product listings that appear in search results or on product detail pages.

The Product Ads table allows you to view your results by advertised product (ASIN).

Keywords #

Keywords are words or phrases that are relevant to the products being advertised. They are used to target specific customer groups and determine the relevance of an ad.

The Keywords table allows you to view the keywords each ad group is targeting.

Adjust the max bid per keyword by clicking the pencil button in the Bid column, entering your new value, and clicking the Save button.

You can click through the search terms but clicking the blue text in the Keyword Text column.

Product Targets #

View the products (by ASIN) each ad group is targeting.

Adjust the max bid per product by clicking the pencil button in the Bid column, entering your new value, and clicking the Save button.

Search Terms #

Search terms refer to the specific words or phrases that customers type into the Amazon search bar when looking for products.

The Search Terms table allows you to view the search terms each keyword is ranking for.

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