Whether you are a sole trader, a partnership, or even a multi-million dollar organization, as the owner you are going to have many different titles and hats to wear.

This means you may even have control over your marketing campaign and make any decisions about what is or isn’t included. But is this the best thing for your business?

As a business owner, it can be hard to relinquish control and trust others to do certain jobs to the standard you need. We discuss whether you should do your own PPC management yourself or if it may be beneficial for you to hire someone else.

Let’s get into it!

Benefits Of Managing PPC Yourself

Your business is your baby. Your pride and joy. And more importantly, your income for living.

This means you are going to be a little resistant to someone else coming in and taking over a rather important element of your business. We get it.

So, are there any pros to managing your PPC campaign yourself? Yes!


One of the main benefits of managing your PPC campaign yourself is that it saves some serious cash. Hiring someone outside of the company or even hiring internally can cost you hundreds of dollars. After all, you have to pay people for the service they provide.

Taking on the job of managing your PPC campaign means there is no extra cost on the books. But you are going to have to sacrifice quite a bit of time to get things up and running.

Now, if your business has grown to a size where you have a marketing department, we highly recommend letting them get things done. But if everything is still a one-man or woman show, you can do it on your own.


When you are getting your business established, you may be putting in more hours for less of a reward. This is normal but it also means you are watching over a million running parts at one time.

This works for some business owners as it allows them to have complete control over everything. This works great when it comes to managing a PPC campaign as they often require intense monitoring within the first few weeks.

Having control over your PPC campaign means you can make quick changes to specific ads or the strategy overall without having to discuss it with anyone else beforehand. Although, you may want to consult someone to make sure you are going to get the results you want.

Learn Something New

When building your business you are constantly learning new skills and taking on challenges that you never thought possible. Well, you can add PPC campaigning to the list!

Unless you are educated in the world of digital marketing, you probably have no idea what PPC advertising is or how it works. And there is no better way to learn than to do it yourself.

Even if you only get things started, you can learn some essential skills by managing your PPC campaign yourself.

Cons of Managing PPC Yourself

Now, this is the part where you really have to be hard on yourself. There are various cons to managing PPC yourself and you do not want these to be the reasons your business either fails or doesn’t progress.


It might take a lot of time to manage PPC campaigns, especially if you’re not familiar with the platform or recommended procedures. For the best results, you’ll need to invest a lot of effort in setting up and optimizing your campaigns.

This can set you at a disadvantage in other areas of your marketing campaign or your business overall. It is important to find a balance between all of your hats, especially if you are planning to take on the challenge of managing PPC.

Should You Do Your PPC Management Yourself?

Limited Knowledge

Unless you have a masters in digital marketing, you are most likely going to lack the skills and knowledge required to run a successful PPC campaign.

This could heavily impact your campaign as you won’t get the same results that someone with experience may get.

You are also going to have to take the time to learn the tricks of the trade. Platforms such as Google Ads can be difficult to grasp. This is time-consuming and may even leave your wallet feeling lighter as you take courses to better understand how they work.

Constantly Changing

Given the continuous upgrades and changes within PPC, “set it and forget it” strategies are insufficient. If you don’t stay current with the changes, you run the danger of wasting money.

Most PPC campaigns need to be monitored weekly or even daily. This requires a lot of time, attention, and dedication which may not have when running other elements of your business.

Keyword Research Is Difficult

Finding and betting on the right keywords can take hours of time and practice to perfect. This is an essential part of PPC advertising and if you claim the wrong keywords, your entire campaign could go down in flames.

This is where most business owners opt to give the reins to an expert to ensure the campaign is successful.

Should Someone Else Manage PPC?

If you are at a place in your finances and growth where you can afford to hire someone to manage your PPC campaigns, then yes, we highly recommend having someone else take on the task.

Now, you can go down 2 roads, PPC Freelancer or a PPC Agency.

PPC Freelancer

A freelance PPC specialist may have begun their career in a PPC agency before leaving to pursue other opportunities. In comparison to managing your Pay Per Click account, using a PPC freelancer is better.

Even while you won’t have a staff working on your PPC account, you do have access to someone who is almost certainly more skilled at managing a PPC account than you are.

A freelancer is an excellent option for companies with smaller budgets for PPC accounts because they have often worked with smaller PPC accounts.

PPC Agency

PPC Agencies are typically made up of a small group of PPC experts that work with a select range of clients. You would pay a fee to this agency but you would also have the expertise of whichever person is given your account.

This is an excellent way to get a professional opinion on your PPC management, learn from professionals, and also pay attention to other areas of your business.

You may also find that PPC Agencies contain more knowledge and experience than you or even a PPC Freelancer.

However, you will have less control over your PPC campaign which can leave some business owners feeling uneasy.

Final Thoughts

Beginning and continuing a PPC advertising campaign is not an easy task to do on your own. This can make it difficult to keep on top of your other tasks and you slowly feel your business falling apart around you.

Now, whether you decide to take on the challenge of managing your PPC campaign or you hire someone else to take on the stress is completely up to you. You will want to contemplate your skill level, your knowledge, and the time you have to dedicate to this singular task.

We highly recommend hiring someone else to take on the worry of running a PPC campaign, leaving you to worry about everything else!


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